Q3. What kind of media institution would distribute your media product and why?

The obvious answer to this question would be a small scale film festival, or even possibly an independent cinema. If we were to continue making this film on the budget and the resources we used to make the opening, then it would be fair to say that this film would never be able to become a large motion picture. However it would still be possible (as shown in our opening) to make an interesting and appealing production which people would want to watch with the budget and resources we had available to us.

The London Film Festival or Sundance Film Festival are two of the many popular film festivals who show many of the hundred films created by amateur directors and movie makers. Film festivals attract thousands of people to their events and although it is impossible to view every film showing, often the attendees are fanatic film fans who look to watch as many of these films as possible. As an Action Thriller film one of the most popular genres of the movie market we would be likely to have a rather high demand for viewings of our film.

If we were to be more creative and use our initiative there is a strong possibility that an independent cinema may be interested in showing our movie (with the selling point of being filmed in the surrounding area by amateur film makers). We would offer the cinema to distribute our film for free so even if it was to be shown only once or twice in the cinema they would still be likely to make a small cash return. From research I have found a fairly local independent cinema located in the rural village of Alton in Hampshire called the  Palace Cinema. It is a small family run cinema with 3 screens which have been showing films 7 days a week since 1932. This is very unusual for an independent cinema to still be surviving with all the competition from the large cinema company's such as odeon. This shows that there must be a high demand by the local cohabitants to experience and view new film releases, possibly ours! I think if the cinema charged a few pounds for customers to view our film, local people may be interested in viewing something a little different.

Thinking creatively again;Virgin Media, the television and broadband Internet supplier have for the last 2 years hosted independent films by amateur directors on their movie on demand service. Customers of Virgin Media are able to pay a small fee to view these films. Although the quality of the movies shown are rather high, I still believe that our finished product (i.e the whole film) would have a good chance of being offered on their service.

Finally You Tube would offer a large audience with no cost or hassle. Although this does seem like the easy option, we could find this to be very beneficial! Youtube has an audience of millions, being one of the most popular sites on the web. By taking advantage of this free service to promote our film we could offer our film to a global audience, not underestimating the powers of word of mouth (especially in the age we live in with social networks such as facebook!) We could see our film being viewed all across the world. This would then hopefully lead to potential offers to distribute our movie in mainstream cinemas and DVD's.