Q4. Who would be your audience for your media product?

This is Tom. Tom is 17 year's old and is currently at college studying for his A Levels. Tom is a hard and conscientious worker and although he spends most of his week studying for his exams he loves spending his weekends going out with his friends, partying and having a good time. When a party isn't on the weekend agenda Tom enjoys viewing the newest film releases at his local cinema complex either with his mates or when hes out on a date with his girlfriend. Tom best enjoys the action thriller genre of movies, which are similar to his fast paced adventurous lifestyle. However to Tom these films must be more than just cheesy fighting and explosions. It is important to him for the movie to have a detailed and interesting story line, the bigger the twist the better! His favourite action thriller films include; 'Inception', 'No Country for Old Men' and 'Die Hard'. Tom is extremely fashionable, it is very important to him that he keeps up to date with all the latest trends. His favourite shops are Top Man and River Island. Tom is also a keen footballer where he is the captain for his local team. Toms music preferences are very varied as they depend on what is popular on the charts at the time.

Tom is an example of our target audience for 'Tainted Money'. Before we had even created the story line for our film we knew we wanted to aim our movie at this segment of the large film production market. Because of this we knew that we would have to work hard on producing a detailed and exciting story line which would interest the 16- 25 male market. After we had the story line agreed we had to look at where we would place the fighting and the tension most commonly represented with action thrillers.

We made the decision to target this segment of the market for a number of reasons. The main reason came from our secondary research where we found that this market was the most lucrative in terms of cinema sales as well as Action Thriller being one of the most popular genres of film. This is important as it would give our film the best chance of being succesful at the box office. Secondly as all three of us fit in to the market segment we felt this would be of a huge advantage as we know first hand what would appeal to the market and what would be good to put in to our film.